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The Role of Memory in Search and Choice

The Role of Memory in Search and Choice

Jun 13th, 2019


building 01.87/

room 5.25


University of Alicante


Adam Sanjurjo


I introduce a simple model of memory load in multiple attribute search and prove which types of search behavior require the least amount of memory load. The model is easily implementable and tracks choice error rates in the lab. The results on minimum memory load search can be used to explain a variety of empirical patterns, and have important implications for modeling search behavior and performing choice welfare analysis.